The Finnish Institute for Health and Welfare (THL) has established the Cultural, Behavioural and Media Insights Centre (CUBE). Its aim is to encourage people to make healthy and sustainable choices and to promote health-enhancing behaviour.
In addition, it seeks to strengthen the position of research-based knowledge in society.
Public discussion and debate, especially in social media, can escalate very quickly, and there is a huge amount of incomplete, misleading and even completely wrong information floating around out there. At the Finnish Institute for Health and Welfare (THL), we promote the use and utilisation of reliable, research-based data in society, and this new Insights Centre will strengthen the significance of this work – Markku Tervahauta, Director General of THL
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