A growing body of independent monitoring and research indicates that existing policies and regulations are markedly insufficient to address the continuing challenges in this field. Policies and regulations tend to use narrow definitions and criteria (they frequently apply to pre-digital media only, to younger children and not to adolescents, and to “child-directed” media, rather than those with the greatest child audiences), and they almost never address the complex challenges of crossborder marketing.
This paper serves to describe the status of the implementation of the Set of Recommendations in countries across the WHO European Region. It also identifies loopholes, ongoing challenges, and factors that Member States need to consider in order to effectively limit the harmful impact that food marketing has on children, their health and their rights.
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