EuroFIT

The goal of EuroFIT is to harness the ‘love of the game’ to engage football fans in health-promoting lifestyle changes through their loyalty and attachment to their clubs. EuroFIT will engage men through their connection with their clubs to make sustainable improvements in their diet, activity, and physical fitness. EuroFIT will achieve its goal by bringing together fans, professional football clubs, and public health experts to tackle the problem of how to engage inactive men in positive lifestyle changes. Together, this unique team will develop tailored lifestyle programmes that will encourage sustainable changes in diet, physical activity and sedentary time. Integrating two novel technologies – SitFIT & MatchFIT – the project will create a new lifestyle change programme, EuroFIT, to be delivered in football club grounds by club coaches. The project has been designed to allow for widespread replication, meaning that its success can be reproduced in different countries, communities and settings.

Find the project here.