Finance Labels for Safe Investments

To ensure that health promoting services are future-proof and are able to respond to the challenges and potential new crises  in the next 20, 30, or 50 years, we need tools that will raise finance that support long-term investment and returns. An idea that holds promise is a finance label that provides dedicated support for equitable health promoting services and programmes. The label indicates to investors that any funds invested are secure and go towards supporting public services.


Through the label, the individual investor knows that all of their invested capital or a certain proportion – depending on the type of fund – serves directly or indirectly to finance programmes, services, or organisations that lead to improved health and wellbeing for all. They are focused on issues such as access to support services, physical activity initiatives, education programmes, cooking or life skill classes but can also encompass jobs or housing, clean energy and organic food production, fair trade or even small business development.


Solutions that address these investment gaps and address the underlying causes of health inequalities can be found in different areas of action with positive social impacts. One possible outcome is for health promoting services across cities, regions, municipalities or countries to team up to create their own label. An example of this endeavour is the Finansol Label. Developed to spark collaboration between financial institutions and solidarity-based enterprises addressing a social and environmental challenge. The Finansol Label effectively manages to support equitable projects and investments.


It is important to remember that the core values and outcomes of health promoting systems (including quality, efficacy, equity and affordability) are assets for potential investors as much as for governments and citizens. There is a clear need to safeguard services and vulnerable people from the vagaries of unscrupulous investors and free market economics.

Case study