e-Guide for Financing Health Promoting Services

COVID-19, as well as other diseases, require serious investments in prevention and health promotion. This e-guide illustrates a spectrum of approaches to mobilise resources to finance the delivery of such health promoting services that benefit health and wellbeing for all.



In this e-guide

Case Studies

Success stories of health
promotion financing from the
EU and beyond



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InvestEU & Other Funds

To EU investment funds, EU funds,
investment banks and



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Quality Criteria

Health and wellbeing quality criteria and guidelines for potential investors



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This e-guide aims to build a body of evidence and information and offer examples that will inspire.


It has three main purposes:


1 Provide concrete “out-of-the-box’ examples of how investment in health promotion and disease prevention can be mobilised.
2 Encourage building alliances, connections, and bridges within and across sectors to improve health and wellbeing for a healthier society.
3 Assert the need for systemic change and strengthening of health promotion and disease prevention services as part of sustainable health systems.

"The scale of investments needed requires us to act smartly and differently, to create new partnerships and to liaise better with the finance sector. We developed this e-guide as an initiative by the Coalition of Partners to strengthen Public Health Services of the WHO European Region. We also worked closely with the Steering Board for Social Infrastructure in Brussels. We aim to mobilise health policy makers and managers to explore new investment structures for health equity. This e-guide is a start and we welcome additional ideas and resources.”



Caroline Costongs
Director of EuroHealthNet


Read about our supporters here

Do you have information to share with us?


This e-guide is continuously updated with novel ways of financing health promoting services and best practices.

We aim to build the capacity of the public health and wider social policy community to access new funds and financing mechanisms.


We are keen to learn about how your organisation finances health promotion.

Do not hesitate to contact us if you have a good practice to add to our e-guide.



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